MKT 105 - Fall 2018 Syllabus

PRINCIPLES OF MARKETING

MKT 105-OM

Instructor:

Matthew Spott, MBA

Phone:

570-336-0040

Office:

Online

E-mail:

matthew.spott@falcons.lackawanna.edu

Office Hours:

Call or email me anytime between 10amET and 10pmET

 

 

 

 

Mandatory Text: Marketing. Kerin. McGraw-Hill

(Buy Used If Possible) Most recent edition is not a necessity

Description:  Whether you are a new or returning student, welcome to the Online Principles of Marketing course at Lackawanna College.  Before beginning this course, read the information provided below, including course description, required materials, course objectives, and information about lessons, exams, and grading. 

 

Learning Objectives:

  • To introduce you to a marketing strategy and to the elements of marketing analysis: customer analysis, company analysis and competitor analysis, allowing you to create a Marketing Plan.
  • To familiarize you with the elements of the marketing mix (product, price, promotion, and distribution strategies)
  • To provide you with a basic understanding of customer behavior
  • To identify advertising and public relations to you
  • To apply the concepts of marketing strategy to analyze business case scenarios, and provide recommendations for the firm
  • To apply the knowledge of a firm’s operations strategy to the marketing mix concepts, and deduce its impact to the community at large

 

Requirements

Getting To Know You:

As an introduction to the course, all students should write a blurb about themselves: who they are, where they call home, activities/ hobbies, and future academic/career goals and plans.  Also, include a picture of your liking, it doesn’t have to be you, but it should be something that represents you.   This is an easy way to earn 5%! 

 

 

Resume:

All students will be responsible for putting a resume together by the end of week one.  Each student’s resume should reflect an area of their choosing for his/her future career plans.  If you already have a resume, you’re in luck.  Another easy way to earn 5%!   

 

Discussion Questions:

There will be 2 questions posted each week.  Students are required to participate in these discussions in order to stimulate critical thinking in the area of Marketing.  Remember to answer both weekly questions and post at least twice on four days throughout the week for a total of EIGHT posts per week.  Remember that your posts should provide detail and examples.  The content should inspire and provoke conversation. 

 

Exams:

There will be two exams given throughout the semester.  Each exam will be worth 20% of the students’ final grade.  The exams will NOT be comprehensive.  Exams will consist of both multiple choice and essay questions.  Exams will be timed (3 hours) and academic integrity is expected.  Students will have one attempt to take the exam, retakes will not be given.   

 

Marketing Plan:

Students will be required to design a Marketing Plan for a product or service of their choice.  You will be developing a plan which includes an executive summary, product description, SWOT analysis, marketing strategy, target market, and marketing mix to promote this product/ service for a company.  At the end of the semester, you have to prepare and turn in the final project. 

 

Evaluation

Getting to Know Me       5%

Resume                            5%

Participation                    25%

Midterm                           20%

Final                                   20%

Marketing Plan                25%

 

Online Course Attendance Policy

Students enrolled in credit-bearing courses at Lackawanna College will fail any course(s) in which they accumulate absences beyond the maximum number allowed. This pertains to online courses as well. Attendance is defined by participating in an academic activity within the online classroom, which includes posting replies in a graded discussion forum or submitting a written assignment. *Please note that the beginning of course activities common to all courses (Syllabus quiz, Course Navigation Quiz, Academic Honesty Pledge, Autobiography) DO NOT count for attendance purposes.

Students that fail to participate in an academic activity as described above in the online classroom prior to the last day to drop/add a course will automatically be dropped from the course.

Students who miss one week of participation will be DROPPED from the course. It is the responsibility of the student to formally withdraw from the course at the Registrar’s office.

 

 

 

Online Course Discussion Policy

In order to understand, remember, and benefit from what we learn in class, discussion and interaction are critical. Responses such as, “I like what you said.” “I agree.” Or “Good thinking.” are NOT acceptable. Also, you should NOT simply repeat what someone else has already said.

Good Discussions in Course Resources will help you, but you should also use this rubric to gain all possible points for your contributions and, more importantly, to get the most out of our class discussion!

Ask yourself the following questions to help guide you in having a great discussion:

  • Did I answer the discussion questions directly demonstrating a clear understanding of the material that promoted conversation?
  • Did I support my answers to the discussion questions with research and reading?
  • Did I respond to at least two classmates?
  • Did I continue the conversation with peers that replied to my discussion?
  • Did I answer any additional questions the instructor may have asked?
  • Are all of my responses detailed and clear?
  • Did I participate in the discussion on 4 separate days?
  • Did I relate my responses to the course reading, notes, and/or personal life?
  • Did I provide the class with a response that is non-generic and inspiring – meaning that they learned from what I have contributed and can continue the conversation
  • Did I use proper grammar, spelling and netiquette?

 

Responses that do not move the conversation forward by providing information to which others can respond and build upon will negatively affect your weekly score.

 

Withdrawal Policy

A student has the privilege of withdrawing from any courses or from the College itself without academic penalty up to and including the final date for withdrawal indicated on the College calendar.

To withdraw officially from a course or from the College, a student must obtain the proper withdrawal form from the Student Affairs Office or from your Center Director, complete this form and submit it to the Registrar's Office before the final day for withdrawal without academic penalty as indicated on the College calendar. If a student stops attending a course for which he/she is registered after the published census date (end of drop/add) without having officially withdrawn from the course, the student will be assigned an AW (penalty-grade failure) for the class. No exceptions will be made.

Students who violate the College's Academic Integrity Policy and fail a course in consequence may not exercise the withdrawal privilege in that particular course.

 

Financial obligations to the College will be determined according to the Refund Policy.

 

Instructor Policies

  • All emails and responses posted in the General Questions section of the forum will be answered within one day.
  • All assignments will be graded within 3 days of the assignment due date

 

Online Classroom Discussion and Interaction Rubric

3.57 points per week for a total of 25 points

What Should I Do?

Points Available

Did I do This?

Where?

Answer both Discussion Questions directly demonstrating a clear understanding of the material, support your response with research or reading, and promote conversation (2 posts)

.45

 

 

Respond to at least two classmates’ posts (2 posts)

.45

 

 

Continue both conversations with at least one additional reply to each peer (2 posts)

.45

 

 

Respond to at least one of the teacher’s secondary questions, conversing with a classmate who responds to the same question (2 posts)

.45

 

 

Be sure all responses are detailed and clear and are posted twice on four separate days.

.45

 

 

Be sure that all responses relate to the course reading and notes, your own everyday life, or to both

.45

 

 

Provides the class with a response that is non-generic and inspiring – meaning that they learn from what you have contributed and can continue the conversation

.45

 

 

Use proper grammar, spelling, and netiquette

.45

 

 

TOTAL POINTS for EACH WEEKLY DISCUSSION:

3.57

 

 

 

 

Grading

 

Letter Grade

Numeric Range

Quality Points

A

96 – 100

4.0

A-

90 – 95

3.67

B+

87 – 89

3.33

B

83 – 86

3.0

B-

80 – 82

2.67

C+

77 – 79

2.33

C

73 – 76

2.0

C-

70 – 72

1.67

D+

67 – 69

1.33

D

60 – 66

1.0

F

0 – 59

0

 

 

Due Dates and Late Penalties

  • The grace period for late assignments is as follows:
    • 1 day late-10% deduction off of the assignment grade
    • 2 days late-20% off of the assignment grade
    • 3 days late-the assignment will receive a grade of 0%
  • There will be no “extra credit.”

 

Academic Integrity

Academic dishonesty in any form, such as plagiarism and cheating, will not be tolerated. Sanctions will include an automatic F for plagiarism, but the severity or frequency of the violation may result in dismissal from the College as well. Please see the Student Handbook for a complete explanation.

 

The following are among the forms of dishonesty, in a classroom of any type, for which sanctions may be applied:

  • Using books, notes or other materials during an examination, unless expressly permitted;
  • Using purchased essays, term papers or preparatory research for such papers;
  • Copying others' work or engaging in unauthorized cooperation during an assignment or examination;
  • Allowing another student to copy from an examination or other assignment intended to be performed independently;
  • Borrowing from published works, whether material is taken verbatim or with minor alterations, without proper and/or sufficient acknowledgment;
  • Submitting as one’s own work originally done by someone else;
  • Submitting the same written report in more than one course without prior approval from the instructor(s) involved;
  • Stealing examinations or assignments;
  • Supplying or selling examinations or assignments;
  • Misrepresenting statements concerning work submitted;
  • Falsifying or fabricating experimental data or results;
  • Falsifying or fabricating the need for extensions on papers or make-up examinations.
  • Misrepresenting identity in an online course

 

(Please see student handbook for more information)

 

 

 

 

 

Course Schedule

Week

Topics & Chapters

Course Objective Met

Related Assignment, Assessment, or Learning Activity

Week 1:

Chapters 1-3

• To introduce you to a marketing strategy and to the elements of marketing analysis: customer analysis, company analysis and competitor analysis, allowing you to create a Marketing Plan

1.) Discussions Week 1                                               2.) Getting To Know You                                            3.) Navigation Quiz                      
4.) Syllabus Quiz

Week 2:

Chapters 5 - 7

• To familiarize you with the elements of the marketing mix (product, price, promotion, and distribution strategies)

1.) Discussions Week 2                        
2.) Resume Assignment

Week 3:

Chapters 8 - 9

• To provide you with a basic understanding of customer behavior

1.) Discussions Week 3                                                2.) Marketing Plan- Progress Check                                                         3.) Midterm Exam

Week 4:

Chapter 10 -12

• To identify advertising and public relations to you

1.) Discussions Week 4                                

Week 5:

Chapters 13 - 15                                      

• To apply the concepts of marketing strategy to analyze business case scenarios, and provide recommendations for the firm

1.) Discussion Week 5                                                 2.) Marketing Plan Progress Check                                           

Week 6:

Chapters 16 - 18

• To apply the knowledge of a firm’s operations strategy to the marketing mix concepts, and deduce its impact to the community at large

1.) Discussion Week 6                                                2.) Marketing Plan Progress Check

Week 7 & 8:

Chapter 19

 

1.) Discussions Week

2.) Final Exam

3.) Marketing Project Due                                               

 

 

Examinations

Week 3

Week 7

 

   

Marketing Plan 25 Points

 

Requirement

Did I Do This?

Where                               (i.e. page number)

Points Available

Points Earned

7-10 Pages (Double Space, 12 Pt Font, Calibri)

 

 

7

 

Table of confidence as demonstrated in examples

 

 

2

 

Mission Statement

 

 

2

 

Company Overview

 

 

2

 

Target Market

 

 

2

 

Environmental Analysis

 

 

2

 

SWOT

 

 

2

 

Strategy

 

 

2

 

Customer Purchasing Decision

 

 

2

 

Concluding Sales Pitch

 

 

2

 

 

   

Resume Assignment 5 Points

 

Requirement

Did I Do This?

Where                               (i.e. page number)

Points Available

Points Earned

Contact Information

 

 

1

 

Education

 

 

1

 

Work History (If Applicable)

 

 

1

 

Professional Appearance 

 

 

2