Online Standardized Syllabus

MGT320OM- Online Retail Management

3 credits



Carolyn Chupko




Healey Hall, Room 216


Office Hours

Tuesdays 1:30 – 4:30





Dunne. (2017). Retailing. Cengage Learning.  ISBN: 9781337700733


MGT 320 AA: Online Retail Management

This course combines major concepts from marketing, finance, and management to prepare students for exciting careers in retail management, buying, merchandising, and more. Students will study planning methods of online retailers as a way to predict and respond to changes in consumer behavior and the market. In addition, the processes of how fashion merchandise is developed, marketed, and distributed will be covered. (3 credits) Prerequisite: MKT105


1. Explain current issues related to fashion merchandising in America and internationally.

2. Evaluate management strategies for online retailers.

3. Describe the impact of technology on retailers and how organizations can leverage technology to increase sales.

4. Review financial statements and explain how they can guide a retailer’s decision-making process for reaching new consumer markets.



Students will be assessed on comprehending course content via: online class participation, lecture, discussion, group projects, assignments, case studies, exams, and the final exam project. 

Please arrange backup technology in case of computer issues.  There are computer rooms, and a library, on campus for your use.  ALWAYS save a copy of your work so you can have it in case of technical issues.  You should retain a copy of all of your course work until final grades are submitted for this course.



This course is highly structured around discussion and case studies.  Chapter readings and reviewing lecture materials should be completed PRIOR to participating in graded assignments/discussions.  There will be a final project which will be an individual OR group effort consisting of creating an online retail store website and presenting it to the class.  A grading rubric will be provided on the portal. The syllabus schedule is subject to change.


Online Course Attendance Policy

Students enrolled in credit-bearing courses at Lackawanna College will fail any course(s) in which they accumulate absences beyond the maximum number allowed. This pertains to online courses as well.


Attendance is defined by participating in an academic activity within the online classroom, which includes posting replies in a graded discussion forum or submitting a written assignment. Replies not related to the aforementioned activities will not count for attendance purposes.


# of Days Required for Discussion in THIS Online Course

Maximum # of Weeks Allowed without Discussion 


Twice on any two days in a week (4 total)




  • You are required to engage in discussion at least TWICE on TWO days throughout the week for a total of FOUR replies in all, minimum.
  • You should respond to the initial DQs posted AND respond to your classmates.
  • Responses MUST be substantive. See the document titled Good Discussions in your Handouts and Links.
  • Responses that do not move the conversation forward by providing information to which others can respond and build upon will NOT be counted toward your weekly score.
  • Students who miss one week of discussion will be DROPPED from the course.
  • Students who do not log on to the course within the drop/add period for the course will be DROPPED from the course. 


Online Course Discussion Policy

In order to understand, remember, and benefit from what we learn in class, discussion and interaction are critical. Responses such as, “I like what you said.” “I agree.” Or “Good thinking.” are NOT acceptable. Also, you should NOT simply repeat what someone else has already said.

You MUST reply no less than 4 times per week – twice on any two days.

Good Discussions in Handouts and Links will help you, but you should also use this rubric to gain all possible points for your contributions and, more importantly, to get the most out of our class discussion!

Discussion Grading Specific to this Course:

  • Your initial post of at least 300 words is due by Wednesday, unless otherwise specified.  Your two replies should be at least 100 words, and should compare and contrast the ideas of your peers to your ideas.  Replies are due by Sunday.
  • All discussion posts require at least one credible source, other than the textbook, properly cited in APA format.  This shows you are doing your research on the topic.
  • Your replies should ask questions, provide examples, and add to conversation.  Generic replies not adding value to the learning experience will NOT be counted.  If you ignore a secondary question from the instructor you will lose 3 points from this portion of your grade. Pay attention to the discussion boards.
  • Think of your discussions as ‘research’ papers, where you must use proper spelling, grammar, in-text citations (APA), and references (APA). This is a 300-level course, so I am expecting a higher level of work. You should complete this discussion in a word document to save for future reference.  Then, copy/paste your report into the discussion forum prior to the due date.

Your initial post of at least 300 words is due by Wednesday, unless otherwise specified. All discussion posts require at least one credible source, other than the textbook, properly cited in APA format.




  • Late posts will earn zero points
  • Posts not meeting the word count will earn zero points

Your two replies should be at least 100 words,and should compare and contrast the ideas of your peers to your ideas.  Replies are due by Sunday.  All discussion posts require at least one credible source, other than the textbook, properly cited in APA format.




  • Late posts will earn zero points
  • Posts not meeting the word count will earn zero points
  • If you ignore a secondary question from the instructor you will lose 3 points from this portion of your grade. Pay attention to the discussion boards.


Grammar and Spelling







Withdrawal Policy

A student has the privilege of withdrawing from any courses or from the College itself without academic penalty up to and including the final date for withdrawal indicated on the College calendar.

To withdraw officially from a course or from the College, a student must obtain the proper withdrawal form from the Student Affairs Office or from your Center Director, complete this form and submit it to the Registrar's Office before the final day for withdrawal without academic penalty as indicated on the College calendar. If a student stops attending a course for which he/she is registered after the published census date (end of drop/add) without having officially withdrawn from the course, the student will be assigned an AW (penalty-grade failure) for the class. No exceptions will be made.

Students who violate the College's Academic Integrity Policy and fail a course in consequence may not exercise the withdrawal privilege in that particular course.


Financial obligations to the College will be determined according to the Refund Policy.


Instructor Policies

  • All emails and responses posted in the General Questions section of the forum will be answered within 24-48 hours.
  • All assignments will be graded within 3-5 days of the assignment due date.
  • Please arrange backup technology in case of computer issues.  ALWAYS save a copy of your work so you can have it in case of computer issues.  You should retain a copy of all of your course work until final grades are submitted for this course. NO ASSIGNMENTS WILL BE ACCEPTED LATE.
  • Please take the initiative to ask for assistance whenever necessary.  Unlike an on-ground class I cannot see when you need clarification.
  • An online class is only as interactive as the learner wants it to be.  For best results, participate whenever possible!
  • Do NOT rely on the textbook to teach you everything you need to know.  Explore current literature in the field to get a real-world look at what you learn in class.



Discussions will be worth 50 points as indicated by the rubric noted on the discussion assignment.  All other assignments, exams, and the final exam projects are worth 100 points. 

All Case study assignments must be at least two full pages, double spaced.  All sources should be properly cited in APA format.


Letter Grade

Numeric Range

Quality Points


96 – 100



90 – 95



87 – 89



83 – 86



80 – 82



77 – 79



73 – 76



70 – 72



67 – 69



60 – 66



0 – 59



Due Dates and Late Penalties

  • There are no make-ups for missed assignments.  Late assignments will NOT be graded unless arrangements were made with instructor PRIOR to the day of an assignment.  A skipped discussion post will result in being dropped from the course.  Exams will be posted 3-4 days prior to the due date, please plan accordingly.


Academic Integrity

Academic dishonesty in any form, such as plagiarism and cheating, will not be tolerated. Sanctions will include an automatic F for plagiarism, but the severity or frequency of the violation may result in dismissal from the College as well. Please see the Student Handbook for a complete explanation.


The following are among the forms of dishonesty, in a classroom of any type, for which sanctions may be applied:

  • Using books, notes or other materials during an examination, unless expressly permitted;
  • Using purchased essays, term papers or preparatory research for such papers;
  • Copying others' work or engaging in unauthorized cooperation during an assignment or examination;
  • Allowing another student to copy from an examination or other assignment intended to be performed independently;
  • Borrowing from published works, whether material is taken verbatim or with minor alterations, without proper and/or sufficient acknowledgment;
  • Submitting as one’s own work originally done by someone else;
  • Submitting the same written report in more than one course without prior approval from the instructor(s) involved;
  • Stealing examinations or assignments;
  • Supplying or selling examinations or assignments;
  • Misrepresenting statements concerning work submitted;
  • Falsifying or fabricating experimental data or results;
  • Falsifying or fabricating the need for extensions on papers or make-up examinations.
  • Misrepresenting identity in an online course


(Please see student handbook for more information)


Disability Statement

Lackawanna College is an Affirmative Action, Equal Employment Opportunity institution.  Students with disabilities and other needs should feel free to contact the instructor privately if there are services and adaptations which can be made to accommodate specific needs.  Students who are having difficulties with class material are strongly advised to seek assistance in the reading and writing lab.  If you feel that you have a disability that has not been formally documented, you may meet with Mrs. Christine Kiehart in the Disability Services office to discuss your options. Please note that disability services do not include exemption from participation requirements in courses considered part of the School of Distance Education, including online and hybrid courses.

Lackawanna College Notice of Nondiscrimination

Lackawanna College will not discriminate in its educational programs, activities, or employment practices, based on race, color, national origin, sexual orientation, disability, age, religion, ancestry, union membership, or any other legally protected classification. Announcement of this policy is in accordance with State Law including the Pennsylvania Human Relations Act and with Federal Law including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, and Americans with Disabilities Act of 1990.


Title IX of the Education Amendment of 1972 is a federal civil rights law that prohibits discrimination on the basis of sex in federally funded education programs and activities. Lackawanna College is committed to providing an educational and work environment that is free from unlawful sexual discrimination including sexual harassment, sexual violence, and gender based harassment. 


In accordance with Title IX of the Education Amendments of 1972, Lackawanna College will not tolerate any forms of sexual misconduct including but not limited to: sexual harassment, sexual assault, sexual violence and gender-based harassment by employees, students or third parties. This includes prohibiting discrimination against pregnant and parenting students. The College also prohibits retaliation against any person who makes a claim of discrimination or harassment or who provides information in such an investigation. This policy applies to admissions, employment, treatment and access to all programs and activities that take place either on or off the campus at Lackawanna College. 


Lackawanna College will fully and promptly investigate all allegations of sexual misconduct and will take action reasonably designed to resolve the complaint in an equitable manner, end a hostile environment if one has been created, prevent its recurrence, and, when appropriate, take steps to remedy its effects on individuals and the college community.

Lackawanna College complies with Title IX and all other federal laws and regulations that prohibit discrimination in education programs or activities receiving federal financial assistance.

Reports or inquiries regarding nondiscrimination should be made to:

Title IX Coordinator/ Executive Director of the Student Wellness Program, Marsha Pigga, Angeli Hall, Room 102, 501 Vine Street, Scranton PA, 18509 (570) 955-1466/ (570) 677-7589,

Equal Opportunity and Affirmative Action inquiries: Georgia Egan, Affirmative Action Officer/Director of Continuing Education, Angeli Hall, Room 300C, Vine Street, Scranton PA (570) 961-7815, or Gopu Kiron, Affirmative Action Officer/eLearning Director, Angeli Hall, Ground Floor, Vine Street, Scranton PA, (570) 504-7929,

Additional information regarding Title IX requirements and how to file a complaint with the Office of Civil Rights: Office of Civil Rights at, 800-421-3481. Philadelphia Office: Office for Civil Rights U.S. Department of Education, The Wanamaker Building,100 Penn Square East, Suite 515, Philadelphia, PA 19107-3323 Telephone: 215-656-8541, Email:   

Portfolio and Coursework

Lackawanna College will empower you to experience learning by inspiring your critical thinking, accessing your talents and skills, motivating you toward a career choice, and encouraging you to make a difference. In evidence of this learning, the College requires a graduation portfolio containing Career Documents, including a résumé, two letters of recommendation, and a career exploration; Core Coursework, including a research paper from College Writing; three sample papers or projects from Major Coursework; and a Lackawanna College Reflection Paper.


Course Schedule *Subject to change




Course Objective Met

Related Assignment, Assessment, or Learning Activity


Chapter 1: Perspectives on Retailing


  • Lecture Materials, Discussion, ‘Retail Project’ Assignment.


Chapter 2: Retail Strategic Planning & Operations Management

Chapter 3: Retail Customers


  • Lecture Materials, Discussion, Macy’s Case Study, Review Assignment, Exam on chapters 1-3.


Chapter 4: Evaluating the Competition in Retailing


  • Lecture Materials, Discussion, SWOT Analysis Assignment


Chapter 6: Legal & Ethical Behavior

Chapter 7: Market Selection & Retail Location Analysis


  • Lecture Materials, Discussion, Integrative Case: Zumiez, Final Exam Project Workshop-Team Activity


Chapter 8: Managing a Retailer’s Finances

Chapter 10: Retail Pricing


Lecture Materials, Discussion,

  • Review Assignment, Exam on chapters 4,6,7,8.


Chapter 11: Advertising & Promotion

Chapter 12: Customer Services & Retail Selling


  • Lecture Materials, Discussion, ‘Various Customer Types’ Assignment.


Final Exam Project Presentations


  • Discussion, Final Exam Projects, PowerPoint Presentations, Website Presentations.



All examinations are submitted via the portal before the due dates listed on the portal.