Syllabus

BUS 320– eCommerce

March 18, 2019 – May 10, 2019

 

Instructor

   Richard Kokas

Office                 

 Healey Hall 224

Email

   KokasR@lackawanna.edu

Phone                

 (570) 504-7944

Meeting times

Online March 18, 2019 – May 10, 2019

Office Hours  

Mon    11:00-12:00
Wed    11:00-12:00

Fri        11:00-12:00

                                           

 

Text

Electronic Commerce by Schneider, Gary

Edition: 12th ISBN: 9781305867819

 

Description

This course is designed to seamlessly integrate the foundations of marketing and management with cutting edge business technology trends and automation. A hands-on approach will allow students to investigate business operations beyond the scope of what is easily seen on a web page. Students will demonstrate their ability to synthesize these concepts by partnering with local businesses without current eBusiness solutions in order to determine what eBusiness items could be added. The focus will be on improving business operations through these additions. (3 credits) Prerequisites: MKT105 and CIS105 or MKT105 and CIS115

Objectives

1. Recognize the ways in which business operations have been effected by the increased usage of technological innovations such as e-commerce and automation.

2. Discuss and utilize the tools available to perform eBusiness operations, like online retail management; introduce methods of organization and maintenance.

3. Assess e-commerce as it relates to sales and marketing through quantifiable measures such as “add to cart” rates.

4. Identify various use-schemes and ethics associated with implementing social media platforms to enhance the customer experience.

5. Determine the areas of growth in existing business models, and develop a plan to integrate updated strategies with regards to eBusiness technologies.

6. Investigate challenges of international marketing and identify how eBusiness solutions can impact organizational success.

 

 

Requirements

Students will be assessed on comprehending course content via: class participation, discussion, assignments, and exercises.

 

Evaluation

This course is highly structured around discussions and participation.  Preparation is expected with all readings and note taking should be practiced by each student. 

 

Attendance Policy:

Students enrolled in credit-bearing courses at Lackawanna College will fail any course(s) in which they accumulate absences beyond the maximum number allowed. This pertains to online courses as well. Attendance is defined by participating in an academic activity within the online classroom, which includes posting replies in a graded discussion forum or submitting a written assignment. *Please note that the beginning of course activities common to all courses (Syllabus quiz, Course Navigation Quiz, Academic Honesty Pledge, Autobiography) DO NOT count for attendance purposes.

Students that fail to participate in an academic activity as described above in the online classroom prior to the last day to drop/add a course will automatically be dropped from the course.

Students who miss one week of participation will be DROPPED from the course. It is the responsibility of the student to formally withdraw from the course at the Registrar’s office.

# of Days Required for Discussion in an Online Course

Maximum # of Weeks Allowed without Discussion 

 

Twice on any four days in a week (8 total)

 

0

 

  • You are required to engage in discussion at least TWICE on FOUR days throughout the week for a total of EIGHT replies in all, minimum.
  • You should respond to the initial DQs posted AND respond to your classmates.
  • Responses MUST be substantive. See the document titled Good Discussions in your Handouts and Links.
  • Responses that do not move the conversation forward by providing information to which others can respond and build upon will NOT be counted toward your weekly score.
  • Students who miss one week of discussion will be DROPPED from the course.
  • Students who do not log on to the course within the drop/add period for the course will be DROPPED from the course. 
  • Your replies are due by Sunday night each week.

 

Online Course Discussion Policy

In order to understand, remember, and benefit from what we learn in class, discussion and interaction are critical. Responses such as, “I like what you said.” “I agree.” Or “Good thinking.” are NOT acceptable. Also, you should NOT simply repeat what someone else has already said.

You MUST reply no less than 8 times per week – twice on any four days.

You should also use this rubric to gain all possible points for your contributions and, more importantly, to get the most out of our class discussion!

Online Classroom Discussion and Interaction Rubric

8 points per week for a total of 56 points

 

 

What Should I Do?

Points Available

Did I do This?

Where?

Points Earned

Answer both Discussion Questions directly demonstrating a clear understanding of the material, support your response with research or reading, and promote conversation (2 replies)

1

 

 

 

Respond to at least two classmates’ posts (2 replies)

1

 

 

 

Continue both conversations with at least one additional reply to each peer (2 replies)

1

 

 

 

Respond to at least one of the teacher’s secondary questions, conversing with a classmate who responds to the same question (2 replies)

1

 

 

 

Be sure all responses are detailed and clear and are posted twice on four separate days.

1

 

 

 

Be sure that all responses relate to the course reading and notes, your own everyday life, or to both

1

 

 

 

Provides the class with a response that is non-generic and inspiring – meaning that they learn from what you have contributed and can continue the conversation

1

 

 

 

Use proper grammar, spelling, and netiquette

1

 

 

 

TOTAL POINTS for EACH WEEKLY DISCUSSION:

8

 

 

 

 

Online Course Discussion Policy

In order to understand, remember, and benefit from what we learn in class, discussion and interaction are critical. Responses such as, “I like what you said.” “I agree.” Or “Good thinking.” are NOT acceptable. Also, you should NOT simply repeat what someone else has already said.

Good Discussions in Course Resources will help you, but you should also use this rubric to gain all possible points for your contributions and, more importantly, to get the most out of our class discussion!

Ask yourself the following questions to help guide you in having a great discussion:

  • Did I answer the discussion questions directly demonstrating a clear understanding of the material that promoted conversation?
  • Did I support my answers to the discussion questions with research and reading?
  • Did I respond to at least two classmates?
  • Did I continue the conversation with peers that replied to my discussion?
  • Did I answer any additional questions the instructor may have asked?
  • Are all of my responses detailed and clear?
  • Did I participate in the discussion on 4 separate days?
  • Did I relate my responses to the course reading, notes, and/or personal life?
  • Did I provide the class with a response that is non-generic and inspiring – meaning that they learned from what I have contributed and can continue the conversation
  • Did I use proper grammar, spelling and netiquette?

 

Responses that do not move the conversation forward by providing information to which others can respond and build upon will negatively affect your weekly score.

 

Withdrawal Policy

A student has the privilege of withdrawing from any courses or from the College itself without academic penalty up to and including the final date for withdrawal indicated on the College calendar.

To withdraw officially from a course or from the College, a student must obtain the proper withdrawal form from the Student Affairs Office or from your Center Director, complete this form and submit it to the Registrar's Office before the final day for withdrawal without academic penalty as indicated on the College calendar. If a student stops attending a course for which he/she is registered after the published census date (end of drop/add) without having officially withdrawn from the course, the student will be assigned an AW (penalty-grade failure) for the class. No exceptions will be made.

Students who violate the College's Academic Integrity Policy and fail a course in consequence may not exercise the withdrawal privilege in that particular course.

 

Financial obligations to the College will be determined according to the Refund Policy.

 

Instructor Policies

  • All emails and responses posted in the General Questions section of the forum will be answered within one day.
  • All assignments will be graded within 3 days of the assignment due date

 

Grading

Initial Week Requirements = 2 points

Discussion Posts (2 per week x 7 weeks =14 total) = 56 points

Weekly Assignments/Case Studies (10 total) = 20 points

Weekly Exam (6 Total) = 60 Points

Final Essay = 12 points

TOTAL POINTS AVAILABLE = 150 points

 

Letter Grade

Numeric Range

Quality Points

A

96 – 100

4.0

A-

90 – 95

3.67

B+

87 – 89

3.33

B

83 – 86

3.0

B-

80 – 82

2.67

C+

77 – 79

2.33

C

73 – 76

2.0

C-

70 – 72

1.67

D+

67 – 69

1.33

D

60 – 66

1.0

F

0 – 59

0

 

Due Dates and Late Penalties

  • The grace period for late assignments is as follows:
    • 1 day late-10% deduction off of the assignment grade
    • 2 days late-20% off of the assignment grade
    • 3 days late-the assignment will receive a grade of 0%

*Extra credit may be considered for the course. It will be at the instructor’s discretion.

 

**If you miss a class, it is up to YOU to contact me to see what you missed and what is due.  All assignments/quizzes/etc. are due on their original due date, regardless of whether or not you are physically in class.

 

****There will be NO makeups allowed for missed exams.

 

 

Academic Integrity:

Academic dishonesty in any form, such as plagiarism and cheating, will not be tolerated either in the online or traditional classrooms. Sanctions will include an automatic F for plagiarism, but the severity or frequency of the violation may result in dismissal from the College as well.

 

The following are among the forms of dishonesty, in a classroom of any type, for which sanctions may be applied:

  • Using books, notes or other materials during an examination, unless expressly permitted;
  • Using purchased essays, term papers or preparatory research for such papers;
  • Copying others' work or engaging in unauthorized cooperation during an assignment or examination;
  • Allowing another student to copy from an examination or other assignment intended to be performed independently;
  • Borrowing from published works, whether material is taken verbatim or with minor alterations, without proper and/or sufficient acknowledgment;
  • Submitting as one’s own work originally done by someone else;
  • Submitting the same written report in more than one course without prior approval from the instructor(s) involved;
  • Stealing examinations or assignments;
  • Supplying or selling examinations or assignments;
  • Misrepresenting statements concerning work submitted;
  • Falsifying or fabricating experimental data or results;
  • Falsifying or fabricating the need for extensions on papers or make-up examinations.
  • Misrepresenting identity in an online course

 

(Please see the student handbook for more information.)

 

Disability Statement

Lackawanna College is an Affirmative Action, Equal Employment Opportunity institution.  Students with disabilities and other needs should feel free to contact the instructor privately if there are services and adaptations which can be made to accommodate specific needs.  Students who are having difficulties with class material are strongly advised to seek assistance in the reading and writing lab.  If you feel that you have a disability that has not been formally documented, you may meet with Mrs. Christine Kiehart in the Disability Services office to discuss your options. Please note that disability services do not include exemption from participation requirements in courses considered part of the School of Distance Education, including online and hybrid courses.

Lackawanna College Notice of Nondiscrimination

Lackawanna College will not discriminate in its educational programs, activities, or employment practices, based on race, color, national origin, sexual orientation, disability, age, religion, ancestry, union membership, or any other legally protected classification. Announcement of this policy is in accordance with State Law including the Pennsylvania Human Relations Act and with Federal Law including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, and Americans with Disabilities Act of 1990.

 

Title IX of the Education Amendment of 1972 is a federal civil rights law that prohibits discrimination on the basis of sex in federally funded education programs and activities. Lackawanna College is committed to providing an educational and work environment that is free from unlawful sexual discrimination including sexual harassment, sexual violence, and gender based harassment. 

 

In accordance with Title IX of the Education Amendments of 1972, Lackawanna College will not tolerate any forms of sexual misconduct including but not limited to: sexual harassment, sexual assault, sexual violence and gender-based harassment by employees, students or third parties. This includes prohibiting discrimination against pregnant and parenting students. The College also prohibits retaliation against any person who makes a claim of discrimination or harassment or who provides information in such an investigation. This policy applies to admissions, employment, treatment and access to all programs and activities that take place either on or off the campus at Lackawanna College. 

 

Lackawanna College will fully and promptly investigate all allegations of sexual misconduct and will take action reasonably designed to resolve the complaint in an equitable manner, end a hostile environment if one has been created, prevent its recurrence, and, when appropriate, take steps to remedy its effects on individuals and the college community.

Lackawanna College complies with Title IX and all other federal laws and regulations that prohibit discrimination in education programs or activities receiving federal financial assistance.

Reports or inquiries regarding nondiscrimination should be made to:

Title IX Coordinator/ Executive Director of the Student Wellness Program, Marsha Pigga, Angeli Hall, Room 102, 501 Vine Street, Scranton PA, 18509 (570) 955-1466/ (570) 677-7589, piggam@lackawanna.edu

Equal Opportunity and Affirmative Action inquiries: Georgia Egan, Affirmative Action Officer/Director of Continuing Education, Angeli Hall, Room 300C, Vine Street, Scranton PA (570) 961-7815, EganG@lackawanna.edu or Gopu Kiron, Affirmative Action Officer/eLearning Director, Angeli Hall, Ground Floor, Vine Street, Scranton PA, (570) 504-7929, Kirong@lackawanna.edu.

 

Additional information regarding Title IX requirements and how to file a complaint with the Office of Civil Rights: Office of Civil Rights at www2.ed.gov/ocr, 800-421-3481. Philadelphia Office: Office for Civil Rights U.S. Department of Education, The Wanamaker Building,100 Penn Square East, Suite 515, Philadelphia, PA 19107-3323 Telephone: 215-656-8541, Email: OCR.Philadelphia@ed.gov.   

 

Portfolio and Coursework

Lackawanna College will empower you to experience learning by inspiring your critical thinking, accessing your talents and skills, motivating you toward a career choice, and encouraging you to make a difference. In evidence of this learning, the College requires a graduation portfolio containing Career Documents, including a résumé, two letters of recommendation, and a career exploration; Core Coursework, including a research paper from College Writing; three sample papers or projects from Major Coursework; and a Lackawanna College Reflection Paper.

 

NOTES: 

  1. This course schedule is subject to modification and revision depending on the needs of the class, and at the instructor’s discretion.  I will announce any changes to the schedule during class time. You are responsible for noting all changes and adhering to them.  If necessary, a revised syllabus will be posted to the Portal.

  2. If class is cancelled for any reason, I will email you as soon as possible.  Also, a note will be placed on the classroom door in case you arrive before learning of the cancellation.  If class is cancelled, I will post any assignments for next class on the portal.  It is your responsibility to check the portal for updated information.

 

 

 

Course Schedule

 

Week

Topic

Course Objective Met

Related Assignment, Assessment, or Learning Activity

1

 

Introduction to Electronic Commerce

 

Technology Infrastructure

1, 2

Read Chapters 1 and 2

Discussion Questions W1DQ1 and W1DQ2

Case Study 1

Case Study 2

2

Selling on the Web

 

Marketing on the Web

 

1, 2

Read Chapters 3 and 4

Discussion Questions W2DQ1 and W2DQ2

Quiz 1

Case Study 3

Case Study 4

3

Business to Business Activities

 

Social Networking

1, 2, 3

Read Chapters 5 and 6

Discussion Questions W3DQ1 and W3DQ2

Quiz 2

Case Study 5

4

The Environment of Electronic Commerce

 

Web Server Hardware

 

3, 6

Read Chapters 7 and 8

Discussion Questions W4DQ1 and W4DQ2

Quiz 3

Case Study 6

Case Study 7

5

Electronic Software

 

 

Electronic Security

 

3, 4

Read Chapters 9 and 10

Discussion Questions W5DQ1 and W5DQ2

Quiz 4

Case Study 8

6

Payment Systems

 

3, 4

Read Chapter 11

Discussion Questions W6DQ1 and W6DQ2

Quiz 5

Case Study 9

7

Planning for Electronic Commerce

1, 5, 6

Read Chapter 12

Discussion Questions W7DQ1 and W7DQ2

Quiz 6

Case Study 10

Final Paper Due